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You Have To Get Social . . .
Here's Why . . .
Know the difference between your personal Facebook page and a Business Page.
Anything you post on Facebook should also be posted on a Google+ Business Page.
Create your Twitter profile and start tweeting! Follow others in your profession. Keep your tweets short and don't forget to use hashtags and mention others if you can.
YouTube is easy to embed in a website. Don't forget a link to your site in your description.
Blogging is a great place to put more content, then reference in your social media posts.
If you sell something that you can market in an image - Pinterest has a huge following! LinkedIn is a great place to develop professional relationships. BE SOCIAL!
HOW DOES SOCIAL MEDIA HELP MY SEO?
Social media is about gaining exposure to your print site. Marketing. Engagement. Being visible to your printing clients. Google follows traffic. If you have a lot of traffic coming from your social sites, Google knows it and will rank you just a little bit higher than the competitor that does not. Plus, why wouldn’t you want to use these free social media for print methods of marketing (time isn’t free, but the services are).
DON'T STOP WITH ENGAGEMENT. MONITOR YOUR SOCIAL MEDIA RESULTS.
There are tools out there that are easy to use and plug into your website. Just one tool that I know works well and is easy to use is AddThis.com. It allows visitors to “like” your website page, share it with their social media friends, etc.
Log into your AddThis account and see your social media traffic. LISA'S INTRO TO FACEBOOK GUIDE
Start With These 5 Social Spaces . . .
In This Order